Just Another Ant |
Thursday, 19. December 2002
XBox
FraFuchs
20:32h
One of Microsoft's possible motives behind the XBox: "Idei [Sony's CEO] saw the PlayStation 2 as a kind of Trojan horse. It looked like a simple video-game device, but it was actually a device that people would use to access the Internet, download movies, watch DVDs, and play music; eventually, it would do everything but curl hair and make toast. The heyday of the P.C. was over, Idei prophesied, and the first contender in the rush to replace it was the PlayStation 2. Soon the headlines were predicting war: 'WILL FUTURE PLAYSTATIONS TARGET PCS?' With the Xbox, Gates isn't playing offense; he's playing defense.Most of Microsoft's profits come, one way or another, from its domination of the personal computer. Idei, with his talk of replacing the P.C., was effectively marching into Microsoft's house and announcing that he was really going to enjoy living there in a few years. A few months after Idei's Comdex speech, Microsoft announced that it would be developing the Xbox. (A company called Flextronics would handle the production of the consoles.) If such machines were going to become all-purpose, Internet-ready entertainment modules, Microsoft had to get in the game. That meant designing the machine itself; only if it owned the hardware could it control the ground rules, and therefore the software. This is Microsoft's modus operandi. When it decides a new technology is important, it seeks to set the standards, forcing other companies to build to those standards. The Xbox, then, is a hedge against irrelevance." (James Surowiecki: The Paranoia Principle. The New Yorker 21.11.2001. This article isn't online anymore, I think) Other XBox links: [Salon Inside The XBox]
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