Just Another Ant
Tuesday, 9. December 2003

Benjamin Wallace-Wells schreibt, wie sich MTV allgemein und "The Real World" im Besonderen seit der ersten Hälfte der 90er verändert haben [Washington Monthly "Boob Tub"]. Man erfährt u.a.:

After facing declining ratings in the mid-1990s, the network hired executives Van Toffler and Brian Graden to give MTV's programming a facelift: Their brief was to reduce reliance on music videos to increase the ratings among the target young audience. "[In the early '90s] we had influential content, influential music, things were changing, but we had low, low ratings," Judy McGrath, at the time MTV's president, told New York magazine this summer. "Back then, our steady diet was a lot of leading-edge stuff, and not a ton of people were watching."

Und weiter:

MTV has always pursued teenagers; what has changed is the sort of teenagers it is chasing, and what ideal of cool it established to court them. During the 1980s and early 1990s, the network tried to convert its viewers, suggesting to hungry-for-hipness suburban teens that there was something out there cooler and more compelling than their own high school melodramas. The gospel has since changed. What MTV is selling its teen audience now (with "Sorority Life," "Fraternity Life," "Spring Break: Cancun," a more juvenile "Real World") is a bland vision of the immediate future in which the first years of college look pretty much like high school, but without parents or homework. The focus is on having fun, not being challenged by new or different experiences.

... Comment

Online for 5333 days
Last update: 1/4/11 4:30 PM
status
Youre not logged in ... Login
menu
... home
... topics
... galleries
... Home
... Tags


... Antville.org home
search
calendar
February 2017
SunMonTueWedThuFriSat
1234
567891011
12131415161718
19202122232425
262728
May
recent updates
Anthony Braxton 60th Birthday Collection
Diese Sache ist mir doch ein großes Anliegen. (Jawohl, mein...
by FraFuchs (5/20/05 6:58 PM)
Ich liebe Geschichten, die sich
um "intellectual selfempowerment" drehen. So beginnt die Wikipedia Einführung...
by FraFuchs (3/20/05 2:55 PM)
Injazz.net & Parallactic Einen sehr
guten Einstand legt die Seite injazz.net hin. Nicht nur, daß...
by FraFuchs (1/25/05 8:35 PM)
Das ist aber nett, was
Du da schreibst! Ich kann nur hoffen, daß Du...
by FraFuchs (1/25/05 8:34 PM)
Du hast mich mit Deinem
weblog bis hierher so sehr bereichert, you cannot possibly...
by the frank (1/22/05 3:12 AM)
Anthony Braxton (+Duke Ellington) "Concept
of Freedom" Auf dieses Album freue ich mich schon jetzt!...
by FraFuchs (1/22/05 2:10 AM)
Die Welt braucht gar keine
Weblogs, aber davon braucht man sich ja nicht hindern...
by Irene (1/3/05 9:35 PM)
schön, dass Sie wieder
da sind. ich hatte Sie vermisst.
by praschl (11/16/04 7:08 PM)
...eine Baustelle, die ich
gerne besuche. Danke!
by FraFuchs (11/16/04 7:05 PM)
Das hier ist ihre Baustelle.
Und, möchte ich hinzufügen, eine Baustelle, die ich gerne...
by ak (11/15/04 11:33 PM)

RSS Feed

Made with Antville
Helma Object Publisher